Who I am & What I Do.....

 I’m Bournemouth based, specialising in Aesthetics, Permanent Makeup, & Training. 

Meet Hoda

I’m Bournemouth based, specialising in Aesthetics, Permanent Makeup, and Training. I’ve grown with this amazing industry for over 12 years building a regular client base along the South coast with some special clients as far away as London and Spain.

I’m a qualified educator and my ambition is to teach students my skills and share my knowledge. All I want to do is help students to achieve their desired dreams to grow their business. I continue my education with the latest techniques, always seeking the best materials and tools for my work. 

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Hoda Aesthetics, Permanent Makeup, and Training

My business started with my passion to not just look beautiful but feel beautiful within myself. I realised that every client who trusts me to work with them is an individual and one size does not fit all. I met some amazing people in this job and can not thank my clients enough for your loyalty and trust.

I’ve committed my career to being trained by like-minded companies and individuals. I train in new treatments, complications, medical emergencies and refresh every year to ensure my passion and ethics are backed up by my current skills and knowledge. My drive was to be the best, not the biggest, to have the happiest, not the most clients. Being voted as a finalist in the 2019 hair and Beauty awards confirmed I was winning.

None of my products are tested on animals (just faces ) and where possible are vegan approved too.


My main goal is to ensure all my lovely clients leave feeling I have exceeded all of their expectations, and they feel beautiful inside and out.